BRAND VALUES ICON BRANDING/3D BRIEF: 'Brands are often made up of a complex set of values, carefully developed to make them relevant for a particular audience and time' Create a three dimensional object that reflects six brand values assigned to yourself. CONCEPT: Clumsy/Smiley A spinning top that makes people smile, and by nature is unstable and falls over often (like me being clumsy) Emotional Each segment of the spinning top represents a different emotion through use of colour (blue = melancholy, yellow = joy, red = frustration etc.) and as it spins represents how quickly my emotions change Perfectionist The whole object was made using pages that I had scrapped from my development work for this project because of small mistakes that bothered me
copyright Beth Luscombe 2016